Typically, a customer navigates through the retail store until they find the product they are looking for. Planogram analysis is the science of observing, understanding and elevating a customer’s shopping experience by optimizing the customer journey and shelf space to drive sales. While both are trying to provide the best customer experience possible in their ways, planogram analysis can revive and accelerate a humongous $23 trillion retail industry without compromising on the former. Reliability is a crucial factor in any business model, but it’s only a matter of time before ecommerce will catch up on this.

But one huge advantage that retail sectors have over the ecommerce platforms is reliability! In a digital age where every brand is focusing on their ecommerce strategies, planogram analysis and predictive analysis could help retain the retail’s spot among consumers.Įcommerce has multiple advantages over the retail industry with its fast buying process, targeting and remarketing strategies, going international, etc. The retail industry can be best described in two words- space and sales, both of which constitute the basis of the planogram analysis.

If paired with the right type of strategy, it can drastically change the customer experience and be a part of the overall digital ecosystem of a consumer. Overview: Planogram analysis- a lesser-known term that would soon elevate the retail industry and lay the foundation for smart stores.

Retail planogram examples